For the past seven years, I have been creating work that is somewhat hard to classify. On the surface, some of them may simply appear to be shows that I've produced which incorporate performance, live music and sometimes a party atmosphere. In reality, they are concepts that I've come up with that one would think to be the least commercially viable idea for any type of success or financial return. And with these "losing" or "bad ideas", my work, like every product available to man, is to convince an audience that this is something they need in their lives.