For the past seven years, I have been creating work that is somewhat hard to classify. On the surface, some of them may simply appear to be shows that I've produced which incorporate performance, live music and sometimes a party atmosphere. In reality, they are concepts that I've come up with that one would think to be the least commercially viable idea for any type of success or financial return. And with these "losing" or "bad ideas", my work, like every product available to man, is to convince an audience that this is something they need in their lives.

This ongoing project includes conceptual musical acts, "forgotten" celebrities, non-existent movies and unusual events.

All of these works were and continue to be collaborative pieces in which I cast performers around a central theme and go from there. The other elements including photography, copywriting, graphic design, marketing, advertising, promotion and project management are all done by myself.

The blurring of fantasy and reality is a central concept behind creating these works. The mere act of people talking about one of my made up characters gives it more life with each mention. If there is press or publicity attached to one of my projects, it begins to take on an even greater life...it takes on a new reality that goes way beyond my initial germ of an idea.

As I continue to blur fantasy and reality, my future goals for this project include blurring the line between commercial and conceptual art by introducing more products, most of which would provoke conversation regarding the wasteful nature of our society and our need to consume more than we need. And as I've done with past work, I will continue to explore the fear tactics of advertising and the psychological elements associated with consumerism. And in the end, I will convince the public that I do have something to offer that they want, that they didn't know existed.