The early 20th-century ushered in an audaciously romantic American gem: the picture-palace. As "movie magic" permeated the public's sensibility, pleasure domes of unrivaled artifice and euphoric pageantry swiftly sprouted up across the nation. Architect-designers embodied splendor of ancient temples, Renaissance palaces, and European opera houses, sparing no expense in 13th to 19th-century revival treatments. For a few cents, visitors were transported into enchanting “playhouses” of exotic cultures—cinema's glamour revamped the significance of theatres as treasured gathering places.