This is a screenshot from the "About" page of our pretend Victoria's Secret website. “PINK loves CONSENT” was a web-based prank that made consent go viral and sparked an internet revolution. FORCE pretended to be Victoria’s Secret promoting a new line of consent-themed, anti-rape panties. The action and internet aftermath got millions of people talking about consent, rape culture, and the sexual empowerment of women. This is the home page. The project was designed by FORCE. Brittney-Elizabeth Williams is the model pictured here; the web designer was Dan Staples; and the photography is by Philip Laubner. "PINK loves CONSENT is more than a style. It's a revolution. PINK loves CONSENT is our newest collection of flirty, sexy and powerful statements that remind PINK panty-wearers and their partners to practice CONSENT. From the page: "CONSENT is a verbal agreement (say it out loud—no "body language") about how and when people are comfortable having sex. "Ask first", "No means no" and "Let's talk about sex" remind us that communication is the key to good sex. Pick your favorite slogan or write your own. Whatever you do, remember to practice CONSENT. Join the next sexual revolution: PINK loves CONSENT. " pinklovesconsent.com

“PINK loves CONSENT” was a web-based prank that made consent go viral and sparked an internet revolution. Posing as VIctoria's Secret, FORCE got people talking about rape culture and consent online. On the website, we explained the difference between printing "Sure Thing" and "Ask First" on a pair of underwear: When it comes to sex, words like "no" are for setting boundaries—NOT flirting. THE PROBLEM: Across the country, women are saying "NO" and not being heard. Maybe it is because people (men and women alike) think that words like "no" are for flirting and don't have much meaning. Kinda like the "no" in this "NO PEEKING" pair of PINK underwear. Cute, right? It's cute when young women sport the word "no" as an invitation. It's cute when young women learn that pretending to not want sex is a way to flirt. Cute when their partners learn that "no" really means yes. THE SOLUTION: A boundary is not an invitation to try harder. It is something to be deeply heard and respected. Words like "no" and "stop" are not ways to flirt. If you want to have sex, go for it! You don't need to pretend like you're not into sex because you're a woman! And if you don't want to have sex, in any situation, that should always be respected. No matter what. NO means NO. The website was designed by Dan Staples, and the photography is by Philip Laubner. pinklovesconsent.com

The action and internet aftermath of PINK loves CONSENT got millions of people talking about consent, rape culture, and the sexual empowerment of women. This is an example of the conversation about consent that was happening on Facebook during the height of the spoof.

The action and internet aftermath of PINK loves CONSENT got millions of people talking about consent, rape culture, and the sexual empowerment of women. This is an example of the conversation about consent that was happening on Twitter during the height of the spoof.

This is one of the underwear styles that we designed as an alternative to Victoria's Secret's styles. Photography by Philip Laubner.

This is one of the underwear styles that we designed as an alternative to Victoria's Secret's styles. Photography by Philip Laubner.

This is one of the underwear styles that we designed as an alternative to Victoria's Secret's styles. Alexa Richardson models. Photography by Philip Laubner.