In 2020, I launched the Bounty Label Project. By tweaking the Bounty-brand paper towel logo to say “Donny” and by updating the tagline (from the iconic jingle) to read “The Guilty Stripper Picker Upper,” I made a pun about President Donald Trump who was impeached earlier in the year and was previously involved in a sex scandal with the adult film actress and stripper Stormy Daniels. President Trump also flippantly tossed paper towel rolls into a crowd after Hurricane Maria devastated Puerto Rico in 2017.

The Heinz Label Project, a similar “culture jamming” campaign, was completed during the 2004 Presidential Election, drew attention to the issue of money in mainstream politics. By highlighting the connection between Democratic nominee Senator John Kerry (D-MA) and his wife Teresa Heinz’ ketchup fortune, this tongue-in-cheek guerrilla art project playfully reminded the public of the massive fortunes necessary for mainstream political campaigns.
  • Bounty Label Project #1 (2020)
    Bounty Label Project #1 (2020)
    I designed this label based on the original Bounty-brand paper towel logo, mass-produced it, and then distributed them amongst my politically like-minded friends to place over the actual logo in stores.
  • Bounty Label Project #2 (2020)
    Bounty Label Project #2 (2020)
    I created this animated gif to illustrate how to place one of my “culture jamming” labels over the real Bounty logo in a store. (Click on it to view the animation.)
  • Bounty Label Project #3 (2020)
    Bounty Label Project #3 (2020)
    This photograph serves as documentation of “Donny” labels on various-sized Bounty paper towel rolls.
  • Bounty Label Project Poster (2020)
    Bounty Label Project Poster (2020)
    I designed this poster to illustrate how to place one of my “culture jamming” labels over the real Bounty logo in mini marts and grocery stores.
  • Heinz Label Project #1 (2004)
    Heinz Label Project #1 (2004)
    I designed this label based on the original Heinz-brand ketchup logo, mass-produced it, and then distributed them amongst my politically like-minded friends to place over the actual logo in stores.
  • Heinz Label Project #2, (2004)
    Heinz Label Project #2, (2004)
    I created this animated gif to illustrate how to place one of my “culture jamming” labels over the real Heinz logo in a store. (Click on it to view the animation.)
  • Heinz Label Project Poster (2004)
    Heinz Label Project Poster (2004)
    I designed this poster to illustrate how to place one my political art labels over the real Heinz logo in restaurants and stores. Years after the 2004 Presidential Election, I was amused to find them still on bottles of ketchup at certain bars in Boston.
  • Heinz Label Project #3 (2004)
    Heinz Label Project #3 (2004)
    I designed this label based on the original Heinz-brand ketchup ingredients sticker found on the back of the 36-oz “EZ-Squeeze” bottle to illustrate the outcome of the 2000 presidential election results.
  • Heinz Label Project #4 (2004)
    Heinz Label Project #4 (2004)
    I took this photo in an airport restaurant in Minneapolis, en route to Anchorage, in order to document my "culture jamming" political art project.
  • Bounty Label Project #1 (2020)
  • Bounty Label Project #2 (2020)
  • Bounty Label Project #3 (2020)
  • Bounty Label Project Poster (2020)
  • Heinz Label Project #1 (2004)
  • Heinz Label Project #2, (2004)
  • Heinz Label Project Poster (2004)
  • Heinz Label Project #3 (2004)
  • Heinz Label Project #4 (2004)