A Demographic Case Study (35-44, woman, Baltimore)
"A Demographic Case Study (35-44, woman, Baltimore)" is an archive of every ad that I viewed on Instagram over a one-week period. Composed of 126 images that almost exclusively depict household goods, the archive presents a self-portrait through the lens of targeted advertising. Objects ranging from rugs to sofas to earrings to soap portrayed amidst orderly, plant-filled, sun-dappled rooms, suggest affluence, aesthetic integrity, and a good night of sleep. The work calls attention to everyday technologies by upsetting the usual means of interaction while also functioning as a playful critique in order to explore how identity is reduced by consumerism. This work was exhibited in my solo exhibition "This is Who I Am Now" at H-Space in Washington, DC.