About J. Spence

Born and raised in Towson, studied art at Vassar and graphic design at MICA. Currently a graphic designer at The Baltimore Museum of Art.

jspenceholman.com
jspenceholman.tumblr.com


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I am a graphic designer, which is to say, a communicator. My job is to remove barriers to comprehension, to increase content clarity. Professionally, I keep it simple - form follows function, embellishment is excess.

However, function with no form… more

Pattern > origins/drawing

My patterns often start by hand, sometimes in pieces, sometimes as fully formed drawings. Sometimes they grow into something bigger, but often they become cards or gifts. These are beta patterns, perhaps - tests, sketches, the like.
  • Sabbath
    Sabbath
    This was an exercise in maximalism and psychedelia, by way of free association and Black Sabbath's heads. This is one of my first forays into color. Next go round I think it needs a tighter palette and more details.
  • Mountains
    Mountains
    Part of a drawing that turned into a birthday card. I like the "flowers" and curve of the road. One day I think it could become an interesting sheet, perhaps.
  • Grass
    Grass
    Again with the nature. I've played with the grass pattern a lot more, but still haven't found the right use.
  • Chicken
    Chicken
    Again, direction unknown, with organic-ish circles. I like the circle frame more than the haloed chicken.
  • Boat
    Boat
    Wasn't sure where this was going. A river full? Other vehicles? Not sure.
  • Whale
    Whale
    Organic and leaf patterns are my staples.

Pattern > origins/pictures

From my first polaroid to my first digital camera, and now my iPhone, the immediacy of the image is the most important thing. I am attracted to patterns within the frame or the pattern of images within one experience, like a walk or drive. The images then suggest other connections. I build sequences and patterns with the patterns, or to make bigger patterns, or I just collect like images. These prod me, jump start my mind, spark ideas - grist for the mill.

See my tumblr for more: http://jspenceholman.tumblr.com/
  • jsh-walls-polaroids.jpg
    jsh-walls-polaroids.jpg
  • jsh-curtains-polaroids.jpg
    jsh-curtains-polaroids.jpg
  • jsh-grid-phone.jpg
    jsh-grid-phone.jpg
  • jsh-stripes-phone.jpg
    jsh-stripes-phone.jpg
  • jsh-reaching-phone.jpg
    jsh-reaching-phone.jpg
  • jsh-sequence4.jpg
    jsh-sequence4.jpg
  • jsh-sequence3.jpg
    jsh-sequence3.jpg
  • jsh-sequence1.jpg
    jsh-sequence1.jpg

Pattern > Memory

My thesis project for my MFA in graphic design at MICA. An outgrowth of the project which has yet to leave the concept stage, is to develop pattern portraits-illustrate subjects with pattern, make a personalized ornament to be used in private or public (or both).

My original statement:

Just as memories ornament our day-to-day actions, patterns can transform the regular into the beautiful. My memories aren’t necessarily beautiful in their original telling, but as patterns they have a chance to aesthetically redeem themselves. Made into sheets or wallpaper or the like, they transcend their personal banality and become attractive and useful. And, as a background to daily living, these memories merge into those of others, changing both mind and space.
  • Argyle bomb
    Argyle bomb
    In high school, my friends and I were the opposite of preppy, to say the least. We had an underground newspaper that utilized the classic cartoon circle bomb in its logo.
  • Pee
    Pee
    My friends and I, in early elementary school, would pee in the back of our deep backyard instead of going inside. We had what we though was a good hiding place until the neighbor called my dad; it didn't end well.
  • Bungee cord
    Bungee cord
    In middle school I was taking the trash to the street in our dilapidated metal cart. It was held together with bungee cords, and I managed to snap one back right into the center of my forehead, necessitating one, awkward stitch.
  • Green cake
    Green cake
    When I turned 3 I requested and had a green Jello cake, shared with 3 friends in my backyard.
  • Popsicle
    Popsicle
    From an early memory of being the dining room on a sunny afternoon, while my mom ironed and watched her soap opera, and I sat in a chair eating a popsicle.

Pattern > Mobiles

Over the last ten years or so, as a result of friends, relatives, and myself and my wife having kids, I have been building mobiles. It is a different challenge, that of the kinetic, 3d pattern. I have to consider the child, looking up, as well as the adult, looking across and sometimes down. My first few relied on recognizable patterns: the alphabet and the rainbow/color wheel. This gave an immediate structure which held while moving.

My most recent is less specific, relying on color and grid underneath, and allows motion to do what it will. It is hung in sections which can move independently. The blocks are primary colors underneath and secondary on the sides, allowing for harmony from any angle. The pattern changes depending on light, air, and view, with the pattern's foundation as the springboard.
  • Mobile > Alpha 1
    Mobile > Alpha 1
    Baby view.
  • Mobile > Alpha 1
    Mobile > Alpha 1
  • Mobile > Alpha 1
    Mobile > Alpha 1
    First alphabet mobile, for a friend's firstborn. Concentric circles provide the hanging structure, while a spiral leads the eye through the alphabet and color progression. The letters are Helvetica on one side, decorative on the other. It is about 18x24. Hand painted, letters via acrylic photocopy transfer, fishing line for hanging, blocks are solid wood.
  • Mobile > Alpha 2
    Mobile > Alpha 2
    Baby view.
  • Mobile > Alpha 2
    Mobile > Alpha 2
  • Mobile > Alpha 2
    Mobile > Alpha 2
    Second mobile, for my home. Again, a spiral, the alphabet, and the rainbow provide structure, though in more concentrated groupings. The sections create 6 focused circular areas of movement, as opposed to the looser sway of the first mobile. The letters are Helvetica on one side, decorative on the other. It is about 24x24. Hand painted, letters via acrylic photocopy transfer, fishing line for hanging, blocks are solid wood.
  • Mobile > Alpha 3
    Mobile > Alpha 3
    Baby view.
  • Mobile > Alpha 3
    Mobile > Alpha 3
  • Mobile > Alpha 3
    Mobile > Alpha 3
  • Mobile > Alpha 3
    Mobile > Alpha 3
    Primary colors on the bottom complement the secondary palette on the sides. The hanging curve allows both color sets to be seen from multiple angles, as well as emphasizes the movement. Each row hangs independently, allowing it to sway back and forth, side to side, and twist, bending but not totally breaking the grid. It's an elastic pattern, enjoyable from any direction. It is about 7x32(ish). Hand painted, colored floss for hanging, blocks are solid wood.

Pattern > Graphic Design

Graphic design and pattern are a natural fit - both need an underlying structure and both rely on detailed organization in order to get their message across. I have moved from more expected patterns of repeated objects and grids to less regular concepts, such as bring the pattern boldly to the fore, using the pattern as a code of sorts, or creating irregular un-patterns.
  • JHU Press > Detienne's "Orpheus"
    JHU Press > Detienne's "Orpheus"
    With only two colors and a fairly dry title, there wasn't much to work with. I introduced Orpheus' lyre, though relegated it to a simpler, wallpaper-esque background. The pattern was designed strictly decoratively, an ornament to liven up an academic piece.
  • Dietrich > invitation
    Dietrich > invitation
    Digitally printed.
  • Dietrich > invitation
    Dietrich > invitation
    Here I adapted patterns suggested by the couple: barn decorations of the Pennsylvania Dutch. I redrew the images in a cleaner fashion, brightened colors, and arranged the elements in a cleaner, more iconographic way. The update was more in line with their aesthetic, but kept with the aesthetic history.
  • Station North > Billboard
    Station North > Billboard
    In situ.
  • Station North > Billboard
    Station North > Billboard
    This Station North billboard (on the Copy Cat building) was commissioned to support the arts and entertainment district. It had to relate to the area, be eye-catching, and also advertise the building itself. I started with a map of the area (an existing pattern) and revised it, adding color, reshaping blocks and redirecting streets. I wanted to refer to the original map pattern but make it fit with the text and logo, and also make it an interesting, though abstracted, pattern.
  • Fritz > Wedding invitation
    Fritz > Wedding invitation
    Detail of letterpress (Typecast Press, Hampden)
  • Fritz > Wedding invitation
    Fritz > Wedding invitation
    Outside. 16x22 folded to 8x11.
  • Fritz > Wedding invitation
    Fritz > Wedding invitation
    While this needed an element of formality, given the nature of the event, it also needed to be fun and inviting. The couple gave me images of shared and important items, including a house plant, from which came the leaf icon. The starburst refers to Fort McHenry (five points of the fort, bombs bursting in air), the location of their engagement. Only the bride and groom really knew the origin; everyone else saw a decorative pattern. The piece was 16x22, folded to 8x11 and mailed (blue on the inside).
  • BMA > Council invitation
    BMA > Council invitation
    Opening sequence.
  • BMA > Council invitation
    BMA > Council invitation
    This invitation was developed for an event at The Baltimore Museum of Art. The exhibition involved multiple portraits of the same model, as well as some print series of the woman. I wanted to put the idea of a varying repetition up front - it drove the layout - colored blocks echo the art on the inside; opening the invitation gives the layout motion and alternate views/combinations of elements.