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“PINK loves CONSENT” was a web-based prank that made consent go viral and sparked an internet revolution. FORCE pretended to be Victoria’s Secret promoting a new line of consent-themed, anti-rape panties. The action and internet aftermath got millions of people talking about consent, rape culture, and the sexual empowerment of women. This is the home page. The website was designed by Dan Staples, and the photography is by Philip Laubner. "PINK loves CONSENT is more than a style. It's a revolution. PINK loves CONSENT is our newest collection of flirty, sexy and powerful statements that remind PINK panty-wearers and their partners to practice CONSENT. From the page: "CONSENT is a verbal agreement (say it out loud—no "body language") about how and when people are comfortable having sex. "Ask first", "No means no" and "Let's talk about sex" remind us that communication is the key to good sex. Pick your favorite slogan or write your own. Whatever you do, remember to practice CONSENT. Join the next sexual revolution: PINK loves CONSENT. "