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At different locations over a 2 year period (Downtown Minneapolis, Cuchifritos Gallery NYC, and Metropolitan Museum, NYC) I created a collaborative performance piece titled Initial Public Offering to arouse questions from a public accustomed to seeing lavish corporate promotions of new products targeting them as potential consumers. The product was the "Co-Dependent Suit" questioning rugged individualism and its premise. The group distributed promotional buttons with a logo and query: Who Decides What Matters?