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Because we set the world in a modern high school, the role of social media was a huge character in the narrative, and a metaphor for the "new world" from the times of Salem, as the internet for us is also dark, unknown, and its laws are still being written. In order to bring the effects of social media into a theatrical form, we used post-it notes as a literal representation of social media posts, a clever gimmick that turned deadly when the Goodies later become inundated with posts they cannot control.