10,000 Choco-Pie Installation (with pose by Mina Cheon aka Kim Il Soon)
153 x 159 x 5 inches
Site specific, interactive, audience participation installation
Sponsored by Orion Co., Korea
And, whose Choco·Pie is it?
The installation of 10,000 Choco·Pie for the audience to eat was kindly donated by Orion Co. in support of the installation Eat Choco·Pie Together that promotes Korean reunification and global peace. Kim Il Soon unconsciously exposed to the outside world, had her Duchampian moment of making a good decision. Duchamp selects a toilet and she selects a relevant intercultural consumer object of our time, the Choco·Pie.
This South Korean moon pie-like confectionary has become an overnight sensation in North Korea as a smuggled favorite snack and is worth three bowls of rice, and favored especially by the elite class North Korean women. Comparable to the American Twinkie, Choco·Pie has been sought after in North Korea, ever since South Koreans gifted Choco·Pie to the North Korean laborers at the Kaesong Industrial Complex as a token of appreciation. Symbolically, the Choco·Pie has opened up North Korea and formed a loving exchange between the North and South, something that even the Korean governments have failed to do. Truly this is a postmodern co-national co-operation, one that is a viral and an addictive kind.
The Chinese character “Jung” on the packaging means love and friendship. Choco·Pie is ours to eat, for North and South Korea, and for America – Let’s Eat Choco·Pie Together – for “Han guk” means “one country,” not Republic of Korea, not Democratic People’s Republic of Korea. This is a “Sweet Revolution.”
The exhibition “CHOCO·PIE PROPAGANDA: From North Korea with Love” by Mina Cheon aka Kim Il Soon was shown at Ethan Cohen New York (ECNY), January 28 - March 1, 2014. ECNY is located on 251 W. 19th St, between 7 and 8th Ave, New York, NY 10011. http://www.ecfa.com/